Beta Testers Help WideOrbit Build Better Software
Some of our WO Automation for Radio customers participate in our Early Adopter program, helping us test new features and make our software better for everyone... The post Beta Testers Help WideOrbit...
View ArticleStation Spotlight: WRAA-AM / WMXH-FM, Luray, Virginia
Buying WRAA-AM and WMXH-FM in Luray, Virginia, fulfilled an adolescent dream for Carrington Thompson. He started working in radio at the age of 17 and then a hiatus from the industry after earning his...
View ArticleWO Automation for Radio Tips and Tricks: Tracking Down Missing Content
In WideOrbit Product Support, it’s easy to think of ourselves as detectives. We’re frequently called upon to track down “missing” content that may not have aired as expected... The post WO Automation...
View ArticleMany New Features On The Horizon for WO Automation for Radio 3.7
We are working hard to finish the first release of WO Automation for Radio version 3.7. The new version will have improved memory management and an updated database engine for greater system stability,...
View ArticleCustomer Spotlight: Entravision Runs Traffic at 100+ Stations with WideOrbit
Now that the WideOrbit User Conference has passed, we thought it would be a great time to feature a client who oversees one of our biggest installations. Mildred Sibley is Vice President of Station...
View ArticleWEEI Sports Radio scores regional digital radio success with WO Streaming
Two years after receiving the 2013 RAIN Award for Best Streaming Broadcast Station, one of the digital audio industry’s top honors, Boston’s Sports Radio WEEI-FM 97.3 continues to innovate with the...
View ArticleWe Have Liftoff: WO Programmatic Radio Launches Today
WO Programmatic Radio is the radio industry’s first programmatic advertising solution that integrates directly into existing traffic systems – no new hardware or software connections needed. Within a...
View ArticleFor Radio Stations, Making Money From Podcasts is Getting Easier
Stations already produce many bite-sized features - like morning show bits, interviews, news bites, and talk segments - that can easily be packaged as podcasts. Dynamic ad insertion technology like WO...
View ArticleInterview: WideOrbit’s Brian Burdick on Programmatic Radio
WO Programmatic Radio launched last week for stations running on WideOrbit’s WO Traffic platform. We spoke with Brian Burdick, the leader of our Digital & Programmatic team, who has launched dozens...
View ArticleWideOrbit Rocks Radio Show 2015 and RAIN Summit
We are just back from the 2015 Radio Show and the RAIN Summit. A crew of WideOrbiters spent a week in Atlanta meeting customers, speaking on panels, launching WO Programmatic Radio, and generally...
View ArticleSimulcasting: Why Radio Stations Should Start Today
Simulcasting is rapidly becoming the preferred business model for radio stations to drive a streaming digital audio business alongside their core broadcasting business. It’s popularity is growing fast...
View ArticleUsing Research and WO Media Sales to Increase Ad Sales
Is your team using research to achieve its ad sales potential? Great ad sales teams know that combining syndicated research and WO Media Sales is a great way to build powerful... The post Using...
View ArticleHow WO Automation for Radio Helps One University Run Five Major Market Stations
The University of Florida College of Journalism and Communications operates one of the busiest and most complex broadcasting operations in the country. In addition to its academic mission to educate...
View ArticleMeasure and Manage the Right Things with Business Intelligence
It’s often said that “What gets measured gets managed.” It follows that what’s easiest to measure is most likely to get attention. For media companies, that usually means their top two Key Performance...
View ArticleFive Steps to a Data-Driven Culture
We work with a broad spectrum of media companies to help them build a data-driven culture that looks to Business Intelligence (BI) and traffic system data for insights. Many found new profit and...
View ArticleHow Entravision Uses Traffic Data to Deliver More Revenue
Entravision uses business intelligence and traffic system data to grow revenue and spotlight undervalued inventory. It’s no secret that some of the world’s best-run companies are finding incredible...
View ArticleNew Research: Programmatic Radio Advertising Growing Fast
We asked more than 9,000 ad buyers and media company executives about the future of programmatic radio advertising. The answer came back loud and clear – this new transactional channel is on the verge...
View ArticleAdvanced Analytics: They’re Not Just for Sports
Insights from Business Intelligence fuel the success of your favorite sports teams. Why not your company, too? Sports are full of examples of innovative new measurements for evaluating performance and...
View ArticleMaking Podcast Ads Easier to Sell with Standardized Metrics
Today we’re launching new features for our WO On Demand podcast management software that will make it easier to sell podcast advertising and strengthen marketer confidence that their ads are being...
View ArticleCase Study: Business Intelligence Drives Revenue for Townsquare Media
Business intelligence helps Townsquare Media make the best possible use of its inventory and scope out potential problems weeks in advance. Earlier this year, we shared the story of an Entravision...
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