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Beta Testers Help WideOrbit Build Better Software

Some of our WO Automation for Radio customers participate in our Early Adopter program, helping us test new features and make our software better for everyone... The post Beta Testers Help WideOrbit...

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Station Spotlight: WRAA-AM / WMXH-FM, Luray, Virginia

Buying WRAA-AM and WMXH-FM in Luray, Virginia, fulfilled an adolescent dream for Carrington Thompson. He started working in radio at the age of 17 and then a hiatus from the industry after earning his...

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WO Automation for Radio Tips and Tricks: Tracking Down Missing Content

In WideOrbit Product Support, it’s easy to think of ourselves as detectives. We’re frequently called upon to track down “missing” content that may not have aired as expected... The post WO Automation...

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Many New Features On The Horizon for WO Automation for Radio 3.7

We are working hard to finish the first release of WO Automation for Radio version 3.7. The new version will have improved memory management and an updated database engine for greater system stability,...

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Customer Spotlight: Entravision Runs Traffic at 100+ Stations with WideOrbit

Now that the WideOrbit User Conference has passed, we thought it would be a great time to feature a client who oversees one of our biggest installations. Mildred Sibley is Vice President of Station...

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WEEI Sports Radio scores regional digital radio success with WO Streaming

Two years after receiving the 2013 RAIN Award for Best Streaming Broadcast Station, one of the digital audio industry’s top honors, Boston’s Sports Radio WEEI-FM 97.3 continues to innovate with the...

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We Have Liftoff: WO Programmatic Radio Launches Today

WO Programmatic Radio is the radio industry’s first programmatic advertising solution that integrates directly into existing traffic systems – no new hardware or software connections needed. Within a...

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For Radio Stations, Making Money From Podcasts is Getting Easier

Stations already produce many bite-sized features - like morning show bits, interviews, news bites, and talk segments - that can easily be packaged as podcasts. Dynamic ad insertion technology like WO...

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Interview: WideOrbit’s Brian Burdick on Programmatic Radio

WO Programmatic Radio launched last week for stations running on WideOrbit’s WO Traffic platform. We spoke with Brian Burdick, the leader of our Digital & Programmatic team, who has launched dozens...

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WideOrbit Rocks Radio Show 2015 and RAIN Summit

We are just back from the 2015 Radio Show and the RAIN Summit. A crew of WideOrbiters spent a week in Atlanta meeting customers, speaking on panels, launching WO Programmatic Radio, and generally...

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Simulcasting: Why Radio Stations Should Start Today

Simulcasting is rapidly becoming the preferred business model for radio stations to drive a streaming digital audio business alongside their core broadcasting business. It’s popularity is growing fast...

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Using Research and WO Media Sales to Increase Ad Sales

Is your team using research to achieve its ad sales potential? Great ad sales teams know that combining syndicated research and WO Media Sales is a great way to build powerful... The post Using...

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How WO Automation for Radio Helps One University Run Five Major Market Stations

The University of Florida College of Journalism and Communications operates one of the busiest and most complex broadcasting operations in the country. In addition to its academic mission to educate...

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Measure and Manage the Right Things with Business Intelligence

It’s often said that “What gets measured gets managed.” It follows that what’s easiest to measure is most likely to get attention. For media companies, that usually means their top two Key Performance...

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Five Steps to a Data-Driven Culture

We work with a broad spectrum of media companies to help them build a data-driven culture that looks to Business Intelligence (BI) and traffic system data for insights. Many found new profit and...

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How Entravision Uses Traffic Data to Deliver More Revenue

Entravision uses business intelligence and traffic system data to grow revenue and spotlight undervalued inventory. It’s no secret that some of the world’s best-run companies are finding incredible...

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New Research: Programmatic Radio Advertising Growing Fast

We asked more than 9,000 ad buyers and media company executives about the future of programmatic radio advertising. The answer came back loud and clear – this new transactional channel is on the verge...

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Advanced Analytics: They’re Not Just for Sports

Insights from Business Intelligence fuel the success of your favorite sports teams. Why not your company, too? Sports are full of examples of innovative new measurements for evaluating performance and...

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Making Podcast Ads Easier to Sell with Standardized Metrics

Today we’re launching new features for our WO On Demand podcast management software that will make it easier to sell podcast advertising and strengthen marketer confidence that their ads are being...

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Case Study: Business Intelligence Drives Revenue for Townsquare Media

Business intelligence helps Townsquare Media make the best possible use of its inventory and scope out potential problems weeks in advance. Earlier this year, we shared the story of an Entravision...

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